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Case study · A Mobile App for My DTC Business

A Mobile App for My DTC Business

I added a mobile app to my DTC business so customers could shop the existing store and receive product updates through push notifications.

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What I put in place

Customers could shop my store through an app and open product updates directly from a push notification.

My account of the mobile app I added to my DTC business.

What needed to change.

I wanted a better way to keep in touch with customers who shopped on their phones. The store already existed on Shopify. I needed an app that worked with that store and gave customers a way to hear about drops and restocks.

What I did.

I worked with MobiLoud to launch an app around the existing Shopify store. I added push notifications for product drops and restocks, with links that take customers to the relevant products and collections.

The implementation

What went into the work.

  1. Store
  2. Mobile app
  3. Push notifications
  • I built the app around my existing Shopify store with MobiLoud
  • I set up push notifications for product drops, restocks, and promotions
  • I linked notifications to the relevant products and collections
  • I used the app for early access to selected products